New Title Sponsor Named for the 2024 NHRA PRO MOD Season


New Title Sponsor Named for the 2024 NHRA PRO MOD Season


BALL GROUND (Jan 19, 2024) – NHRA Pro Mod series manager, Finish Line Consultants and NHRA officials announced today that Congruity HR, specializing in offering HR support, benefits and benefits administration, payroll processing and risk management to small to midsized businesses has been named the Title Sponsor of the NHRA Pro Mod series that begins with the 2024 Amalie Motor Oil Gatornationals on March 7th

Congruity HR is a new partner for NHRA and NHRA Pro Mod. “We couldn’t be more excited about this partnership.  The passion displayed within the racing industry mirrors Congruity’s passion for helping our clients.  We are looking forward to a great season and hope to start building relationships at the first race in Gainesville, FL!”  Congruity’s President, Matt Lewis.

Congruity knows that business’ success depends on fast and accurate answers from someone who truly understands your business. Unlike larger providers, you can say goodbye to waiting ages for answers or support. Congruity is not some distant vendor; they are part of your team. When you start working with Congruity HR, you’ll be assigned your very own HR dream team. They’re not just ticking off tasks; they genuinely care about your success and your company's culture. They take the time to understand your values and long-term vision, so their services are tailor-made for you and no one else.

The NHRA Pro Mod Series offers the same diversity applied to the purpose built racing vehicles routinely exceeding 250 mph in the standing quarter-mile by way of high horsepower engines, cutting-edge technology and exotic parts and pieces. The partnership with NHRA Pro Mod optimizes the reach of Congruity with its prestige and television coverage, offering a unique and high impact opportunity for brand and sales growth. 

For more information on Congruity, please visit

About Congruity HR:

Established in 2011 and headquartered in Winston-Salem, NC,  Congruity HR has been transforming the HR experience for its clients by empowering them to focus on growing their businesses while Congruity takes care of the people.  From hire to retire, from payroll to benefits, Congruity has you covered!

About Finish Line Consultants LLC:

Finish Line Consultants was created to deliver independent services to NHRA Pro Mod racers, sponsors, NHRA and all interested parties.  It is a not-for-profit organization, primarily seeking to establish sponsorship funding and activate marketing initiatives to deliver specific outcomes to partners.  

About NHRA:

Headquartered in San Dimas, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 21 national events featuring the NHRA Camping World Drag Racing Series, NHRA Lucas Oil Drag Racing Series, NHRA Pro Mod Drag Racing Series, Flexjet NHRA Factory Stock Showdown™ and Top Fuel Harley Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and NHRA Street Legal™.

  • Finish Line Consultants -


Contact: Debbie O’Rourke, Series Manager, Finish Line Consultants